When one is looking for a differentiation factor, look no further than the push notifications.  They can be used as a method to locate people nearby.  Emergency updates can be delivered immediately.  Last but not least, it can be integrated for other special messages such as sales. 

There are a number of social media applications that utilize push.  When enabled, people that are contacts with one another are alerted when they come within a certain vicinity of one another.  The devices essentially recognize and alert each user.  This is useful when people are in a crowded area such as large venue such as an amusement park or a shopping center.   

The emergency update is one that is used primarily by government entities.  They are limited to AMBER (America's Missing: Broadcast Emergency Response) and Emergency, focused on weather alerts.  The AMBER alert as you may well know is focused on children who are missing.  This alert gives all people an immediate notification to look out for children. This is useful when they are abducted and being transported. More information for the AMBER alert is here.

The weather alert is useful obviously when there is impending dangerous weather conditions.  One scenario given by the National Oceanic and Atmospheric Administration on their website gives a hypothetical scenario that it is used to prevent a person from driving into a tornado.  http://www.nws.noaa.gov/com/weatherreadynation/wea.html

The business environment can benefit from having push notifications involved in a number of ways.  Looking internally first, the business can have it’s own internal app that informs employees of an activity that needs to be done when scheduled in advance.  This gives the employees the opportunity to know of any activity that needs to be done immediately. 

Looking at customers the most significant benefit is delivering information to them immediately of a special that is to occur.  Mobile marketing is now a reality without any technical knowledge needed.  The inclusion of this is very simple within the Mobile App Maker Pro app creator.  Here’s the steps:

• Include a title and a message.  Select one of the following
  • Open an app feature page, custom URL, or HTML source code
• Send to no specific location or those within a certain radius
• Send to all users or those with a specific topic
• Send immediately or schedule a time/date

So here’s a few things to expound upon.  If you have a special of some sort that is occurring, you can have all items that are on special located on one specific webpage.  This allows you to add all information in one centralized place for customers to view.  Form there, you can make this location based.  If there are customers in a specific location you wish to focus on, you can do this.  This is useful if there are customers in a certain area that buy a certain type of product.  If you wish to have all of a client base have equal access, you can make it available to all people. 

If you utilize topics from within your mobile app, perhaps you wish to send to just certain individuals.  You can do that as well knowing there is a higher chance of action. 

Lastly, you can quickly add this feature quickly and send it immediately or on a schedule.  Either way, we are looking forward to helping you develop your app at Mobile App Maker Pro Members Area.