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November 1, 2016 By Sean Leave a Comment

Push Notification Benefits

When one is looking for a differentiation factor, look no further than the push notifications.  They can be used as a method to locate people nearby.  Emergency updates can be delivered immediately.  Last but not least, it can be integrated for other special messages such as sales. 

There are a number of social media applications that utilize push.  When enabled, people that are contacts with one another are alerted when they come within a certain vicinity of one another.  The devices essentially recognize and alert each user.  This is useful when people are in a crowded area such as large venue such as an amusement park or a shopping center.   

The emergency update is one that is used primarily by government entities.  They are limited to AMBER (America's Missing: Broadcast Emergency Response) and Emergency, focused on weather alerts.  The AMBER alert as you may well know is focused on children who are missing.  This alert gives all people an immediate notification to look out for children. This is useful when they are abducted and being transported. More information for the AMBER alert is here.

The weather alert is useful obviously when there is impending dangerous weather conditions.  One scenario given by the National Oceanic and Atmospheric Administration on their website gives a hypothetical scenario that it is used to prevent a person from driving into a tornado.  http://www.nws.noaa.gov/com/weatherreadynation/wea.html

The business environment can benefit from having push notifications involved in a number of ways.  Looking internally first, the business can have it’s own internal app that informs employees of an activity that needs to be done when scheduled in advance.  This gives the employees the opportunity to know of any activity that needs to be done immediately. 

Looking at customers the most significant benefit is delivering information to them immediately of a special that is to occur.  Mobile marketing is now a reality without any technical knowledge needed.  The inclusion of this is very simple within the Mobile App Maker Pro app creator.  Here’s the steps:

  • Include a title and a message.  Select one of the following
    • Open an app feature page, custom URL, or HTML source code
  • Send to no specific location or those within a certain radius
  • Send to all users or those with a specific topic
  • Send immediately or schedule a time/date

So here’s a few things to expound upon.  If you have a special of some sort that is occurring, you can have all items that are on special located on one specific webpage.  This allows you to add all information in one centralized place for customers to view.  Form there, you can make this location based.  If there are customers in a specific location you wish to focus on, you can do this.  This is useful if there are customers in a certain area that buy a certain type of product.  If you wish to have all of a client base have equal access, you can make it available to all people. 

If you utilize topics from within your mobile app, perhaps you wish to send to just certain individuals.  You can do that as well knowing there is a higher chance of action. 

Lastly, you can quickly add this feature quickly and send it immediately or on a schedule.  Either way, we are looking forward to helping you develop your app at Mobile App Maker Pro Members Area. 

Filed Under: Blog Tagged With: app development, mobile apps

October 11, 2016 By Sean Leave a Comment

Mobile Apps vs. Mobile Websites

When it comes to security, what do you think is better-an app or a website?

I say this since it is election season in the United States.  Plenty of allegations are flying.  It has been alleged that state affiliated personnel have hacked into various databases and released this information.  This happens at times but is more important given the nature of this election.  Turning away from the political realm, let’s move it closer to home when we look at mobile apps.

  

Before we get too far, I want to make sure we have a good solid definition to work with:

Mobile Apps-Downloaded from a central location such as Apple App Store or the Google Play Store.

Mobile Website-Requires access using only a device’s mobile browser. 

So the first thing to examine is how much information can be transmitted.  Both have times where you must use personally identifiable information.  With that in mind, it’s where is your information stored.  Depending upon the device, it’s stored within the servers of the company (Apple/Google).  The mobile website is housed within that particular website.  It’s easier to hack a smaller website in contrast to a commercial enterprise.  The mobile app has at least two levels of security.  The developer has their security protocols.  Apple and Google both have theirs as well.  The superiority of those commercial enterprises is they do their own security check independent of the developer.  Additionally, the commercial enterprise has a quality control department that is dedicated to maintaining app security since there are millions of people they are responsible for.  What is released is virtually assured to be free of any malicious code. 

Tracking of a physical location is where the mobile app is unique.  The mobile app has the capability to actively track your physical location (when given permission).  The mobile website has the ability to track your browsing habits. From here they can link into a litany of advertising companies.  The mobile apps typically have far less ads.  If there is an app that’s ad enabled, you can generally buy an ad free version to mitigate ad incorporation.  It is possible to block ad tracking on a browser but there is generally some sort of addition to the browser used. 

There is an overlap between the two.  Both can access various types of personalized information.  This includes:

  • Name
  • Phone number
  • Email addresses

We at Mobile App Maker Pro value privacy.  There is no personal information that is stored in our server or within the app outside of what is supplied.  The business that wants to have customers sign into a protected page still have the capability to do so since the app has an in app browser that merely works as a bridge to the information.  You can do all this and more when you create an app with the Mobile App Maker Pro platform today.

Filed Under: Blog Tagged With: mobile apps, mobile websites, app store, google play

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