The referral is a nearly sure fire way to generate a sale for someone else. Have you ever recommended a product and/or service to someone? One simple example is a movie bought up in casual conversation.
Were you ever on sure if you should watch a particular movie or not? Perhaps before buying a particular car brand. You did not know if you should go to a particular restaurant. Whether or not you realize it, what people in your "sphere of influence" say has some bearing on you. The recommendation from a trusted resource can help encourage or discourage a person to engage.
What makes for a good recommendation? It comes down to one thing, trust. The trust a person has is developed has one of the following foundations from the educational perspective:
Expert Authority: Information based on knowledge
Legitimate Authority: Formal/legal authority-can include certifications an individual has obtained
Referent Authority: Positive relationship
Reward/coercive: Praise positive actions/condemn negative ones
Typically a small business owner is going to have some sort of the relationship with their client. It may start with the expert Authority but over time it may become a reference authority if the owner engages relationally with their customer/client.
Aside from Engaging with a customer/client on the product or service that is offered,There may be a further of exchange of information regarding who else the client may support. If this businessHas other owners that they associate with,It is very simpleTo recommend them as well. The most common way of supporting a business is business card placed at various locations within an establishment. However, if somebody is therefore a particular service,They may not noticeThat business card that is there.There is another way of promoting your business. Simply include a link within the mobile app.The mobile app can be the one-stop shop not just for your particular organization, but any other that you affiliate with as well. These affiliations may come via:
Personal contact
Professional organizations such as the local Chamber of Commerce
Either way, this is a way to help encourage transactions within your local area and extends your functionality as well. This is a very simple way ensure this happens and that's using the "Link/Links" feature within the Mobile App Maker Pro platform. To get started all you need to do is go to the button below and get started.
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