Happy New Year to you! I’m releasing this a tad late but I wanted to start the year off on a great note and hope you are as well! With that in mind, let’s get started. How can a mobile app affect your bottom line?
The first thing is keeping the customer happy. Market research has been done and attests to this as much. The client that’s happier not just when they are in your establishment but prior to coming and after leaving for a wholesome experience will be one that’s more apt to come back on a regular, recurring basis.
This is the information age and the more proactive an organization is regarding getting content out to the clients the better. Keep in mind this is also the age of the “scroll” which means you only have a few seconds to capture/keep someone’s attention as well. The influence of scroll is due largely to the apps of Facebook and Instagram.
To help complete the feedback “loop,” it’s not unusual for an establishment to ask for feedback. When I go to grab fast food, it’s on the receipt and there’s a timeframe of getting it done within a specified time frame. Building off of the second point of scrolling, do you think many people are likely to remember to do something three weeks after they receive something if it’s not of the most paramount importance? I didn’t think so either. That said, the organization that makes this happen immediately and done in the most convenient manner will have greater chances of success. Since people have their devices on them at all times, it super simple and easy to incorporate this into a mobile app.
Marketing/brand awareness is something that can help add to the bottom line. Aside from having a listing on search engines and a website, the Apple App Store and Google Play Store are two locations that are not readily considered. Although they specialize in mobile apps, they are nothing more a specialized search engine in and of themselves. Why you may ask? Think about when you need an app for a specific task and/or has a specific capability. You type and teach for something applicable. That said, it can help differentiate you from others when you engage in this.
Looking at setting your organization apart, it says a little bit more if you have that extra degree of professionalism to show you’ve invested into your organization by getting a mobile app developed. Let’s say you utilize an app like DoorDash or UberEats. Contrast that to an establishment that has their own mobile app. Which would you be more likely to use? One that is app ordering and not much more or something that centralizes everything about your organization’s internet presence in one location? More professionalism will help lead to the next point.
The last aspect is of course, the bottom line. The above factors contribute but there’s something extra to consider if you elect to take advantage of it-ad revenue. You can look to include ads should you choose to but if not, everything mentioned above will help you stay ahead of your competition.