Restaurant Apps

I came across an article regarding mobile technology and the restaurant industry.  The three major reasons why restaurants should consider mobile apps are:

Customer Feedback

Efficiency

Cost Cutting

I will expand on what this article says in relation to those three categories:

I’d like to surmise that not many restaurants offer feedback outside of the normal “how was your meal” since this is the traditional way of obtaining feedback.  The typical restaurant owner only needs to survey the establishment to see how much the mobile device is prevalent amongst the patrons.  From here, all they would need to do is simply ask, “how would you like a mobile device integrated into the dining experience?”  The answers will obviously vary, however, there are a wide range of things that can be done.

The mobile device will lead to a more efficient arrangement for all parties as well.  Have you ever been out in a restaurant before and the service was slow or the waiter/waitress “forgot” about you?  This entire situation would be mitigated if the ordering was done solely from within the app itself.  This reduced ordering time would lead to a smoother operation overall.  Time is saved by the waiter/waitress merely coming to you and your party (if applicable) and saying the following, “your order will be out in about 15 minutes.”  Gone is the time of having to take and repeating the order back, thus saving time.  If an option needs to be exercised, such as meat cooking “doneness,” this can be done and the food cooked according to the customer specification.  This will remove any possible customer saying “I didn’t order my food this way” as the process will allow them to take total meal ownership. 

Another way customers benefit is efficiency. 

Looking at the cost cutting aspect, this is one that can lead to a multitude of savings.  The most obvious one is eliminating dependence on a physical menu.  This will lead to greater visual stimulation by merely taking pictures of items that are served on the menu to further offer entice people to order something from the menu they may not otherwise be inclined to order.  Further information about the establishment is associated on the menu as well.  It’s not unusual for the restaurant to add social media information and the physical location is listed here as well.  This can be removed if integrated into the restaurant’s app.  This may encourage new customers to visit if they don’t know where the restaurant is.  They can navigate using the in app navigation feature with the app. 

Aside from this, there is a possibility that the restaurant wouldn’t need as significant numbers for the wait staff.  The traditional wait staff is responsible for taking orders, delivering food, and checking on the patrons once the food is being eaten.  Saying that one doesn’t need 1/3 of the staff may be a bit much but the restaurant app but using the Mobile App Maker Pro app builder may lead to further savings for the restaurant  as well.  With that in mind, have you considered creating a mobile app for a restaurant today?