I wanted to take a week and write about food delivery in today’s age. Food delivery apps are a spin off in concept from what Uber was able to deliver. The biggest benefit from the customer perspective is convenience. People are using mobile devices for everything conceivable. Food ordering is no different either. The restaurant has a super convenient platform and on the surface has very little to do. That’s where it ends and let’s dig into the “nuts and bolts” of what happens. The graphic below from Modern Restaurant Management does a good job comparing things below.
Info graphic from Modern Restaurant Management
Here’s some considerations when it comes to integrating these third party services.
Commission-There are varying rates for the commission depending on the platform that is utilized. Don’t forget to add in an extra cost if you wish to be listed at the top listing within your area as well.
Time-When a third party delivery person is utilized, they have to have knowledge of food delivery to deliver the goods to the customer as hot or as cold as possible. This is not a problem if you are using a regular person. However, in today’s society where it’s easy to join a service as a “side gig” for extra income coupled with minimal company loyalty, it’s easy for drivers to quit and join a new delivery service and/or select who they will deliver for. If a restaurant owner or other personnel has to consistently explain things, it will be a much harder prospect to effectively utilizing time while in the shop.
Customer cost-As you can see in the above mentioned graphic, there’s a number of options that the customer may have to absorb as well.
One of the things I’ve noticed within my area is that the restaurants that tend to use these services belong to a chain. These costs are more easily absorbed through the chain if they do not use an independent franchisee model.
Mc Donald’s is one the fast food “king” and they have seen the benefit of developing their own food delivery service and that’s where I’ll go.
The first thing being in an app with literally all the other restaurants is imagery. You are under the “Grub Hub” or other food delivery app “umbrella” and there’s no specific branding on the devices’s home screen. What really sets you apart when a user opens up the app aside from scrolling or sorting on a variety of different factors? Your restaurant is obviously competing with others in your area. What is being done to set yourself apart? The loyalty by seeing the app logo and not your own can lead people away from your service and filter to another. Give the people a reason to keep coming back. One example is Google and all the services they offer. They have email, videos (YouTube), news, along with many other services that make it hard for a person to consider moving away since everything is all “there” in one specific location.
The next thing is the Grubhub type set up is good for two things-ordering and reading reviews. What is being done to encourage people to come back? As I’ve stated in the Parma Pizza app, that you can get via the Apple App Store and Google Play Store, you can integrate more than just ordering. Reward frequent customers and integrate specials so people can view what they can get in short order.
These things are obviously a contrast to the services I offer at Mobile App Maker Pro. you’ll get the following:
- Low flat investment fee for a mobile app plus an add on of a website
- No commissions-at all
- Individualized mobile app using nothing but your branding
- Your rewards system integrated
- Your loyalty program integrated
With this and other things in mind, feel free to reach out to me at email@example.com and we’ll get a time set up to talk on the phone and upon your approval, I’ll get started with the mobile app for you. Within a roughly 48 time period, I’ll deliver a working model for you.
Looking forward to hearing from you today!
Head on over to this page and see what was done for one pizza shop-Parma Pizza & Grill Haines Road.