This NY Times article covers a number of important points.
-Encouraging mobile downloads via discounts.
-Promote deals via push notifications
-Sending feedback to the company.
Each aspect is something that has a long term return on investment. The article further goes on to address the 780% increase in a period of just five years. What’s driving this now? Mobile shopping.
Furthermore, what’s needed is a good, solid design much like any product an individual may utilize. If not, it’s easy to delete the app off of the device. The benefit for the app company is the tracking of consumer data to entice customers coming back.
Walgreens, Regal Cinema, and Panera Bread are all mentioned. The last, Panera is used as a case study. Approximately 30% of the users are opening the app every month. It’s used for all things Panera regarding nutrition, delivery time, and tracking the loyalty program.
That said, the article does go on to state that once deleted, there’s no chance of getting it back which stresses the need to get it right the first time out. Although it doesn’t take much to create an app, once deleted, people may not ever get it back. To help prevent this, depending on the establishment, one could get potential end user interaction. The simplest way of doing this is to take a computer to a limited pool of clients as they are in the establishment and ask them for direct feedback. This will help give the customer a say. This is more important regardless of the hard work that has gone into the design and potential delivery of the mobile app.
This allows you to roll things out on a limited basis to solicit honest feedback. The best way to do this is via what's called the web app. Here's an example using the Mobile App Pro platform. It's running in a mobile device's native browser and loses minimal functionality (essentially push notifications). Go here to the live apps page and download the app for your device and you'll see the differences. Once done download the build manual on the side of this page and get started today!