Job hunters looking for positions during a recession are facing stiff competition. Employers during “boom” times have to work at keeping employees or they will be looking forward to moving onto the next opportunity since the days of employee loyalty from yesteryear is now gone. Now the employer needs to find some sort of competitive edge to retain employees.
That said, there’s a number of ways an employer can look to engage employees.
Social media is where people tend to spend the majority of their time. Each generation of workers tends to have their own personality traits. Are you going to where they are? If your organization is looking at the 25-34 year old range, FB is going to be the choice based upon this graph.
As you can see, Facebook and Linked In are pretty similar. When one is looking at YouTube, it’s a bit of a similar demographic. So the question is, what does your ideal hire look like?
Shifting the focus to your organization website-is it mobile friendly? In other words, does it look differently on a regular computer vice a mobile device. Sadly, there are a number of websites that have yet to make this transition (hint-if you’re not sure do it now. If you need it converted, contact me).
Last and not least is the mobile application. There are a number of telling statistics:
- 45% of job seekers say they use their mobile device specifically to search for jobs at least once a day. (Glassdoor survey, April 2014).
Given that smartphone penetration is highest at the youngest age groups, it should lead an organization to “get with the program” and have a mobile strategy. The above listed are great methods but there should be a place to have people come back to whether it be a webpage or a mobile application. The mobile application is a way to ensure one achieves a consistent source of visibility by getting onto a perspective employee's mobile device. Given that people check these devices multiple times throughout the day ensures visibility success. The simplest way is to import job listings into the mobile app. Within the mobile application, jobs can be included within their own section using the "Job" feature. Getting started is simple by simply by creating an account/logging in here.