When it comes to maximizing investment, there are two sides. One side is for the customers. The other side is for the business itself. Let’s examine the customers first.
The primary thing customers concern themselves with is convenience. Remember how Red Box first appeared in grocery stores? They were derided by Blockbuster. Only Red Box remains. Combining two or more elements makes life much easier for the client. The mobile app equivalent is taking the basic website and connecting with some other sort of internet resource. The following are a few examples:
Authoritative (government affiliated agency)
News outlet
Social media (Facebook, Twitter, YouTube, etc)
The major benefit is connecting resources that the client may not have an app for. Facebook encapsulates a much wider audience than Twitter who tend to be more urban. Add YouTube into the mix which is visually appealing and the majority of people are visual. However, not everyone may have these individual apps loaded onto their devices. Combining shows that your business is “everywhere” when it comes to social media. Although not viewed as authorative, social media is the quickest way information goes “viral.”
In the 24/7 news cycle, it is very easy to “forget” when something happens. Given that the news is at times depending on perspective filled with negativity, putting a link to a positive story will continually remind your clients of the positive community contribution. Although the story may be aired once and not seen given many more people are “cutting the cord,” this will be a way to access information that is having a smaller effect in today’s world.
The last and slowest way is looking at things from an authoritative perspective. One way this can be done is linking to a government agency. This is something that can be used to show compliance with the law.
When it comes to the employees themselves, there are a number of benefits for them. Employee specific information can be hidden behind the padlock. One of the simplest things that employees would need to know is schedules. Aside from this, videos can be used for training employees. There is no longer the need to continually explain information. The app is used to save time for other tasks as necessary. The most immediate benefit are push notifications for inclement weather. This eliminates the need to maintain a phone tree. Each employee would get the same notification immediately.
This is all possible with mobile app development that can be performed in one day. Utilizing the unique app interface, it is possible to benefit both employees and clients starting today. All you need to do is log into the platform and build your app for free today.
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