We live in an era where the millennial generation is moving into the workforce and we have “Generation Z” ranging as those being born now to those who are in high schools across the nation and world. I’d like to look at this graphic and set the stage. The focus is on “Most Used Devices” from Vision Critical:
For better or worse, kids (increasing numbers of adults as well) are attached to their devices and you can see within the graph, it is their preferred device. Why may you ask? Three steps for creativity: copy, transform, combine.
Apps within the smartphone are nothing more than a combination of audio, visual, and internet access.
The most basic smartphones integrate the following existing technologies:
Telephones: Patented in 1876 by Alexander Graham Bell
Commercial internet access: 1992
Personal digital assistant: 1992
mp3 file patent filed in Germany: 1993
Camera (first picture): 1816
Computer software (an app is nothing more than this): 1970s although Ada Lovelace wrote the first algorithm in 1842
As you can see, just with what I listed, three things are from the 1990s, two hardware items are from the 1800s as well.
The mobile app experience does the same thing but for software. I can integrate (or you can build your app) the following for you:
Why do so? Scroll back up to the graph and you’ll see why. Kids at this age are always on their smartphones.
I’ll get to the why next time. Until then, feel free to reach out to email@example.com so I can set up a time to talk with you.