How do you use your mobile phone?  How much do you spend in a favorite app?  There is a strong possibility that you may utilize Facebook.  Like it or not, the brand is many things in one.  It retains heavy usage It serves as a primarily as a means of communication.  The internet “chat rooms” of the 1990s were replaced by various groups.  Prior to the creation of the FB Messenger app, messages served as a self contained email.  It served as a launch point if someone had a website link included.  Imagery is driven by still and video.  They can be embedded in a video feed.  Images are effective since many people are very visual.  This also draws upon the person who submits the image since they receive attention from people that they know. 

This is similar to how the Mobile App Maker Pro platform works.  We can incorporate all these things into one platform.  One additional component that can be added is eCommerce.  One of the most well known platforms Amazon.  One thing is immediacy.  Other major retailers are playing catch up with Amazon trying to offer similar services. 

Applying this to the small business environment, one of the primary drivers as demonstrated at Consulting is customer loyalty. Loyalty is “about likability (86%) and trust 83%.”  The Mobile App Maker Pro platform incorporates a customer loyalty program.  Loyalty programs are useful in encouraging customer retention.  The business that focuses on customer retention rather than acquisition has more predictability as the customer returns with greater frequency.  More predictability is better as it alleviates many stressors. This is illustrated by the fact that “72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition. 28% plan to allocate the majority to customer retention.”  Moving some of the budget from acquisition to retention focus maximizes the the customer base since there are only so many people in a given geographic area (assuming the business only has a physical location). Having a strong presence in the local area will help lower the marketing budget since the satisfied base that takes time for word of mouth marketing will reap the greatest benefits although it is the marketing with the lowest rate of growth. 

The other aspect worth considering is personalization. The mobile device comes with a common set of basic attributes. 

However, the owner will personalize it once they get it out of the box.  There are many possible reasons that may keep an individual coming back to the app.  Usefulness is one.  The small business that has pertinent information for its customers should see a higher return on investment along with something that differentiates form the competition since some small businesses are only now starting to realize and recognize the importance of having a mobile app. 

Another is convenience.  There are a multitude of ways to make an app more convenient.  Hypothetically, let’s say a business has the following:

• Website
• Phone number
• YouTube
• Facebook
• Twitter

Individual that does not go directly to the website will have to type in all of those addresses/phone numbers separately. However having app takes it from typing to just a few taps of the screen. That is where the mobile at maker Pro platform is different. Everything associated with a individuals web presence is easily integrated right into the app itself. No longer doesn't individual have to go and visit several websites to do you any material. Everything is present right at the fingertips. When your interest in learning more regarding mobile application development come to the join page and enter the Mobile App Maker Pro membership website today.