How often do you utilize your mobile device for shopping and ordering? There are a number of big name businesses such as Amazon were amongst the big name early mobile app adopters. Other big name retailers such as Wal-Mart are now mixing the physical space with the electronic one. This is now being extended down to the medium and small business level.
Similar to mobile device popularity, e-commerce promotes one thing-customer convenience. This convenience has been used to fuel a rapid rise in sales. This article from Forbes says that approximately, “half of all mobile commerce will be mobile by 2017.” What does this mean? If your organization is one that sells products, you should be looking to incorporate mobile commerce into a mobile app if you are not already.
Incorporation of an e-commerce solution works for the business and the customer. The simple way that customers benefit was already stated, ordering convenience. Since customers at times do price comparisons, this will help the customer select the lowest price possible.
Looking at the benefits for the business, there are a number of ways a business can benefit. When it comes to customer retention, keeping customers coming back is done through continual ways of adding value. Adding value is how a business continues to keep customers coming back. It comes to getting new customers, they are looking for ways that a business can stand out. If there to read retailers to sit side-by-side, the one that has a mobile presence is the one that would most likely be the one that benefits from the new customer. The business also benefits from boosting the brand awareness. The Visibility allow new customers to become more familiar with your brand. Along with that this will help to drive conversions and sales. Having a app present on the mobile device at all times encourages them to shop more often as opposed to getting wanted Internet search engine and try to find a comfortable place.
When it comes to the operations of the business, incorporation of a mobile app e-commerce solution is one way that a business can save. This is going to be depending upon the type of product that the business cells however. For a business that relies on just in time order fulfillment, and this benefits of the business more than having a large stock on hand and having to wait for products to be sold.
When it comes to incorporation of e-commerce into your businesses mobile app below are a list of related selections within the Mobile App Maker Pro app builder:
- Magento
- Prestashop
- Shopify
- Volusion
- WooCommerce
If your or another business does not utilize one of the above mentioned solutions, you could simply insert a page from your website into the app itself. If you go this route however, you need to ensure the website is mobile responsive. The last thing that you wish to see is and a page added that will not be useful for the consumer. What is mobile responsive? It is a website that resizes to mobile devices if necessary. Within the Mobile App Maker Pro Members' Area, we discuss a platform that will be mobile responsive with no extra effort on your part.