Increasing efficiency and reducing overhead. Many small to medium businesses Watch what they spend on a regular basis. Technology has become a great equalizer. I’d like to examine just two ways a business can do both.
Many businesses are still tied to a landline of some sort. Should that be the case in today's society? Many small medium businesses run service off of a mobile line. Depending upon you business type, it may be worth scrapping phone service all together and simply leveraging existing technology-the internet connection. One method of doing this is simply utilizing Google voice. This is a completely free service so long as you're not making international calls or you have switched a phone number once your Google voice account is set up.
If you wish to simply cut the landline yet still utilize cell phones, Google Voice does possess the capability of directly answering the call or sending to voicemail. Another benefit is transcription so if you are in an establishment that takes orders, you can quickly copy/paste the information for further action.
Marketing: The “old” way of marketing was to take an ad out in print media and/or have a TV spot air. The major problem with this is targeting when an individual sees it. Location is everything and that included where the ad was printed or viewed. Prime spots cost more than less visible spots and things were priced accordingly.
Today it is much simpler and cheaper and more effective two in gage in social media marketing. In lieu of indiscriminately targeting and “hoping for the best,” the targeting can be extremely specific based on a specific number of traits for whom you wish to target based on a specific number of factors. One example is Facebook. When you scroll through, you may probably see ads for products.
With that in mind, this is not a “build your app” type of article but merely one that just wants to encourage you to explore looking at a new way to utilize technology to reduce your overhead today if you’ve not done so already.