Mobile App Maker Pro

The Simplest Way to Make Android, iOS, and WebApps

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Mobile Importance

NY Times-Mobile Importance

This NY Times article covers a number of important points.

-Encouraging mobile downloads via discounts.

-Promote deals via push notifications

-Sending feedback to the company.

Each aspect is something that has a long term return on investment.  The article further goes on to address the 780% increase in a period of just five years.  What’s driving this now?  Mobile shopping.

Furthermore, what’s needed is a good, solid design much like any product an individual may utilize.  If not, it’s easy to delete the app off of the device.  The benefit for the app company is the tracking of consumer data to entice customers coming back.

Walgreens, Regal Cinema, and Panera Bread are all mentioned.  The last, Panera is used as a case study.  Approximately 30% of the users are opening the app every month.  It’s used for all things Panera regarding nutrition, delivery time, and tracking the loyalty program.

That said, the article does go on to state that once deleted, there’s no chance of getting it back which stresses the need to get it right the first time out.  Although it doesn’t take much to create an app, once deleted, people may not ever get it back.  To help prevent this, depending on the establishment, one could get potential end user interaction.  The simplest way of doing this is to take a computer to a limited pool of clients as they are in the establishment and ask them for direct feedback.  This will help give the customer a say.  This is more important regardless of the hard work that has gone into the design and potential delivery of the mobile app.

This allows you to roll things out on a limited basis to solicit honest feedback.  The best way to do this is via what's called the web app.  Here's an example using the Mobile App Pro platform.  It's running in a mobile device's native browser and loses minimal functionality (essentially push notifications).  Go here to the live apps page and download the app for your device and you'll see the differences.  Once done download the build manual on the side of this page and get started today!

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App Considerations

Developing an app sounds like a fairly simple proposition on the surface.  The steps most think are:

·         Get in contact with developer

·         Submit requirements

·         Make and submit the app

Although this may look to be easy there are a huge number of variables.  One of the primary questions is where will one get the developer?  Can the developer take care of Android and iOS or just one?  It’s not unusual to get a developer from a foreign country since “offshoring” makes one think it is cheaper.  Although this may be true initially, if it takes too long to develop your app, you are losing time which in turn costs money.  The developer may present communication challenges as well both regarding terminology and time.  The developer is the part of the process that takes the longest amount of time.

The second consideration is they may or may not follow your specifications exactly.  If they do-GREAT.  However, if they do not it may take them a few tries which again means a time loss to develop an app.

Once this is done, the decision needs to be made if you should use an existing developer account (app developer) or create your own.  If you do the latter, you will still need to give your credentials to the developer regardless.  To get an app through the review process, Apple and Google are different.  The more stringent lengthier of the two is Apple.  It may take a week or two to get the app approved if it meets their guidelines the first time out.

To maximize time and minimize costs, it is best to design the app yourself.  How fast can this be done?  It can be done in hours.  There are a few steps but the “hard” stuff is:

Connecting your social media accounts (if you choose) to the app platform.

Resizing images

To “build” the app one thing that will make things so much easier is utilizing the “Facebook Import” feature.  So long as you have a Facebook page, you can import five pages within a minute.  All that you need to do then is copy and paste the applicable types of pages into the app and arrange as you see fit.  Once this is done, you are essentially finished.  All that remains is payment.  You are essentially taking the time to build your app at no cost and there is no charge until you are ready for the app to go live.

From there, we take care of the “hard” stuff regarding all technical aspects of the app. We will take care of any possible “bugs” in addition to coding the app for you.  Once it’s live, we will assist you in getting the app promoted and getting people to download.

We are looking forward to helping you out today after you build your app using the link below to get started.

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Mobile App Managment

When it comes to maximizing investment, there are two sides.  One side is for the customers.  The other side is for the business itself.  Let’s examine the customers first.

The primary thing customers concern themselves with is convenience.  Remember how Red Box first appeared in grocery stores?  They were derided by Blockbuster.  Only Red Box remains.  Combining two or more elements makes life much easier for the client.  The mobile app equivalent is taking the basic website and connecting with some other sort of internet resource.  The following are a few examples:

Authoritative (government affiliated agency)

News outlet

Social media (Facebook, Twitter, YouTube, etc)

The major benefit is connecting resources that the client may not have an app for.  Facebook encapsulates a much wider audience than Twitter who tend to be more urban.  Add YouTube into the mix which is visually appealing and the majority of people are visual.  However, not everyone may have these individual apps loaded onto their devices.  Combining shows that your business is “everywhere” when it comes to social media.  Although not viewed as authorative, social media is the quickest way information goes “viral.”

In the 24/7 news cycle, it is very easy to “forget” when something happens.  Given that the news is at times depending on perspective filled with negativity, putting a link to a positive story will continually remind your clients of the positive community contribution.  Although the story may be aired once and not seen given many more people are “cutting the cord,” this will be a way to access information that is having a smaller effect in today’s world.

The last and slowest way is looking at things from an authoritative perspective.  One way this can be done is linking to a government agency.  This is something that can be used to show compliance with the law.

When it comes to the employees themselves, there are a number of benefits for them.  Employee specific information can be hidden behind the padlock.  One of the simplest things that employees would need to know is schedules.  Aside from this, videos can be used for training employees.  There is no longer the need to continually explain information.  The app is used to save time for other tasks as necessary.  The most immediate benefit are push notifications for inclement weather.  This eliminates the need to maintain a phone tree.  Each employee would get the same notification immediately.

This is all possible with mobile app development that can be performed in one day.  Utilizing the unique app interface, it is possible to benefit both employees and clients starting today.  All you need to do is log into the platform and build your app for free today.

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App Creation

Mobile application development can be an extremely confusing process.  Here’s a few considerations:

Should it be a native/hybrid/web app?

How does it get built?

How does it get submitted?

What happens when an update is needed?

 

By way of quick explanation, here’s what it means:

Native App: Built specifically to be downloaded from an app store.

Hybrid App: Built specifically to be downloaded from an app store but is web based and integrates mobile technology that allows it to behave like a native application. 

Web App: No coding or app store approval required, runs off a website link

 

Like anything in life, each one has tradeoffs.  Going through the app store approval process (Apple in particular) can be difficult whereas the web app installs nothing so once the user hits “X,” the page disappears.  Another feature is imagery selection.  To make the Mobile App Maker Pro mobile app, all that you need to do is repurpose your content from your existing website.  If you have none there are a multitude of free and low cost options.  They include:

Creative Commons-Free

Canva-Paid

Whatever the method used, one the app has been made, one must submit it.  This could be a host of difficulties as well.  Submission on the Google Play platform is pretty simple and straightforward.  Once the app is ready, one gets the app file that can be directly loaded.  Apple is a bit of a different “animal.”  One has to be running Mac OS to submit the app.  Not only must one connect to Apple’s servers, there’s information that gets tied to the Mac that’s necessary for Apple to connect back as well. 

 

From there, is the approval process.  Google generally allows for an immediate release but will do its quality checks later.  Apple takes up to two weeks and they have a team that reviews every submission on their platform. 

 

Once released, there may be updates that need to be performed.  Whatever method you used it may possibly cost to perform the updates.  The advantage of the Mobile App Maker Pro platform is it integrates and performs the updates as necessary with no up charge.  To get started click the link below.   

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Mobile Devices and Staffing

Job hunters looking for positions during a recession are facing stiff competition.  Employers during “boom” times have to work at keeping employees or they will be looking forward to moving onto the next opportunity since the days of employee loyalty from yesteryear is now gone.  Now the employer needs to find some sort of competitive edge to retain employees.

That said, there’s a number of ways an employer can look to engage employees.

Age based….

Social media is where people tend to spend the majority of their time.  Each generation of workers tends to have their own personality traits.  Are you going to where they are? If your organization is looking at the 25-34 year old range, FB is going to be the choice based upon this graph.

LinkedIn information.

YouTube

 

As you can see, Facebook and Linked In are pretty similar.   When one is looking at YouTube, it’s a bit of a similar demographic.  So the question is, what does your ideal hire look like?

Shifting the focus to your organization website-is it mobile friendly?  In other words, does it look differently on a regular computer vice a mobile device.  Sadly, there are a number of websites that have yet to make this transition (hint-if you’re not sure do it now.  If you need it converted, contact me).

Last and not least is the mobile application.  There are a number of telling statistics:

Given that smartphone penetration is highest at the youngest age groups, it should lead an organization to “get with the program” and have a mobile strategy.  The above listed are great methods but there should be a place to have people come back to whether it be a webpage or a mobile application.  The mobile application is a way to ensure one achieves a consistent source of visibility by getting onto a perspective employee's mobile device.  Given that people check these devices multiple times throughout the day ensures visibility success.  The simplest way is to import job listings into the mobile app.  Within the mobile application, jobs can be included within their own section using the "Job" feature.  Getting started is simple by simply by creating an account/logging in here.