I’d like to start by first saying to those in the United States: HAPPY THANKSGIVING!!!

There’s only one bottom line that matters: profit.  Is your business running in the black or in the red?  Aside from customer interaction, there’s three variables to take account of:

Sales

Efficiency

Customer Loyalty

To maximize the bottom line, a business has to maximize all three.  It’s possible to have a viable business based on the first two factors.  However, when one incorporates the third, you can look to accomplish more.  The graphic from this picture here will help demonstrate some of the results as provided by TTEC:

This can be done simply and easily via a mobile app to encourage marketing natively while associated with the digital version of your brand. 

Another benefit of incorporating a mobile app is marketing via the push notification.  Once enabled by the customer, delivered push notifications are opened the overwhelming majority of the time as opposed to email notifications.  The time to incorporate an email campaign along with timing (such as if a person doesn’t check email daily) helps contribute to an open rate of 25-30% according to this Mail Chimp article.

So all in all what does this mean?  If you are looking to possibly cut costs and raise profit, it’s going to be worth looking at incorporating an updated, 21^st century marketing strategy.  To transition, the first part is to get a mobile application produced.  When you start your account (or have us produce it for you), you will have a platform that can create an Android and iOS app within hours.  From there, we will take over and get the app coded and created for you.  Once deployed, we’ll contact you when it’s live in the Apple App Store and Google Play platform for the clients to download. 

From here, the next step is to inform the customers of the mobile app.  A simple paper flyer placed at various points within the establishment and online via website and/or social media accounts prompting people to download will prompt people to download the mobile app. 

Get started today by emailing us and we’ll build your app in short order!

Given the time spent on restaurants and sports season at the scholastic level in full swing, I wanted to speak a little to creating an app for the prototypical sports team.  I’d like to set the stage with information that goes on in the offseason first.  One of the first questions is HOW does an organization typically communicate throughout the offseason?  I’ve worked with one and seen others.  The main way is to use Facebook.  It seems to be the simplest and most convenient way to communicate with large swaths of people.  However, one of the things that I’ve noticed is a person may scroll to a certain point on their timeline.  There could be important information just below the point where the person stopped scrolling.  The best way to not avoid is to simply look at the particular group but how often do you navigate out of the specific news feed? 

Aside from getting news from Facebook, there is the distinct possibility that a person will miss the information that is presented by various groups within their particular news feed.  This can lead to less than optimal conditions to reaching out to everyone.  Here’s some things that happen during the offseason where people should have an awareness so that they may communicate with their local community:

• Calendar of upcoming events
• Parent association meetings
• Fundraising dates
• Medical examinations
• Social media to include Facebook and other platforms such as Twitter and Youtube
• Sponsor submission information

That said, when communication does happen in the digital medium, it’s not unusual for something to be missed for the previously mentioned reasons. 

Once the season approaches, there’s a number of things that a parent association has occurring “behind the scenes” that ensure smooth operations for the sports team.  One thing that these organizations generally need is volunteers.  The volunteers may not be concerned with finding ways to continually contribute but can help out on a more limited basis. 

This is where the use of an app for a single sports team or an all encompassing one for an entire school’s sports program will help mitigate some of the difficulties listed above.  One way to get started is downloading the EY Football app that is already live for Apple and Google by clicking on the link below. 

When done, I’d love to help you get started with your app by building the “framework” or by having you log into the app building portion of the software.