I’d like to start by first saying to those in the United States: HAPPY THANKSGIVING!!!
There’s only one bottom line that matters: profit. Is your business running in the black or in the red? Aside from customer interaction, there’s three variables to take account of:
Sales
Efficiency
Customer Loyalty
To maximize the bottom line, a business has to maximize all three. It’s possible to have a viable business based on the first two factors. However, when one incorporates the third, you can look to accomplish more. The graphic from this picture here will help demonstrate some of the results as provided by TTEC:
This can be done simply and easily via a mobile app to encourage marketing natively while associated with the digital version of your brand.
Another benefit of incorporating a mobile app is marketing via the push notification. Once enabled by the customer, delivered push notifications are opened the overwhelming majority of the time as opposed to email notifications. The time to incorporate an email campaign along with timing (such as if a person doesn’t check email daily) helps contribute to an open rate of 25-30% according to this Mail Chimp article.
So all in all what does this mean? If you are looking to possibly cut costs and raise profit, it’s going to be worth looking at incorporating an updated, 21st century marketing strategy. To transition, the first part is to get a mobile application produced. When you start your account (or have us produce it for you), you will have a platform that can create an Android and iOS app within hours. From there, we will take over and get the app coded and created for you. Once deployed, we’ll contact you when it’s live in the Apple App Store and Google Play platform for the clients to download.
From here, the next step is to inform the customers of the mobile app. A simple paper flyer placed at various points within the establishment and online via website and/or social media accounts prompting people to download will prompt people to download the mobile app.
Get started today by emailing us and we’ll build your app in short order!