The editor is the "heart" of everything about the app building software. Why? You build your app here! The biggest "skill" is that of cutting and pasting. With over 35 types of pages you can add material to, you will have a very robust app that can incorporate these categories:
Contact-Send and receive communication from push notification to client feedback
Customization-HTML source code and custom page integrating contact, text, audio, file sharing, location in one.
Events-Calendar for event planning
Integration-eCommerce and weblinks
Media-Audio, images, RSS, and video
Miscellaneous-Weather, tip calculator to folder creation
Monetization-Insert product catalog for one store or multiple stores